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1.6 millones en average:
November 30, 2011
TELEMUNDO DELIVERS BEST NOVEMBER EVER AMONG TOTAL VIEWERS, UP 17 PERCENT YEAR-OVER-YEAR
"Una Maid en Manhattan” National Premiere Averages Nearly 1.6 Million Total Viewers and Ranks #1 in New York and Miami among Adults 18-49, Regardless of Language
/////********//////******="font-size: 16px;">Telemundo Ties CBS As Fastest-Growing Broadcast Network Among Adults 18-49 and Outperforms The CW Network 30 Percent Of The Time
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MIAMI – November 30, 2011 – Telemundo delivered more than 1.2 million total viewers (persons 2+) and 656,000 adults 18-49 during Monday through Sunday primetime in November 2011, which was the best November primetime performance in the network’s history among total viewers (persons 2+), according to Nielsen. The network tied with CBS as the fastest-growing broadcast network among adults 18-49, growing 6% vs. November 2010, and was the fastest-growing broadcast network regardless of language among total viewers (persons 2+), up 17% for the month of November. Additionally, Telemundo was the only Spanish-language broadcast network to deliver year-over-year growth in both total viewers (persons 2+) and adults 18-49, and outperformed the CW’s primetime delivery 30% of the time during November among adults 18-49./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">Compared to the prior year, Telemundo grew +17% among total viewers (persons 2+) and +6% among adults 18-49 in Monday through Sunday prime. November marks the fourth consecutive month during which Telemundo registered year-over-year growth among adults 18-49 in primetime, while Univision marked its fifth consecutive month of declines and Telefutura its 17th consecutive month of decline in the same demographic./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">During the November sweep period, New York’s WNJU was the #1 weekday primetime station across all Spanish-language stations in the market among adults 18-49, delivering +38% year-over-year growth. WSCV’s “Noticiero 51” in Miami ranked as the #1 newscast at 11pm regardless of language among adults 18-49 for the 12th consecutive sweep and delivered +69% year-over-year growth./////********//////******="text-align: justify;">
/////********//////******="font-size: 14px;">“Una Maid en Manhattan” Premiere/////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">“Una Maid en Manhattan’s” premiere delivered nearly 1.6 million total viewers (persons 2+) and averaged 821,000 adults 18-49, a triple-digit increase versus the most recent novela ***********///////********//////****** in the time period. “Una Maid en Manhattan” increased the time slot delivery in November 2011 across all key demos by double-digits, including +24% among total viewers (persons 2+) (1,579,000 vs. 1,277,000) and +29% among adults 18-49 (821,000 vs. 638,000). In New York and Miami, “Una Maid en Manhattan” ranked #1 across Spanish-language broadcast networks among adults 18-49./////********//////******="text-align: justify;">
/////********//////******="font-size: 14px;">Program Highlights/////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">Telemundo was the #1 Spanish-language broadcast network during primetime on Thanksgiving Day, November 24, beating Univision by +18% among total viewers (persons 2+) and +37% among adults 18-49. That night, Telemundo aired the top two primetime movies on Spanish-language broadcast television for November 2011 among total viewers (persons 2+) and adults 18-49, “El Bolero de Raquel” and “El Padrecito,” respectively./////********//////******="text-align
: justify;">/////********//////******="font-size: 14px;">“Caso Cerrado Edicion Estelar” at 7pm averaged over 1.6 million total viewers (persons 2+) and 783,000 adults 18-49, growing +20% and +15%, respectively, over last November./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">At 8pm, “Mi Corazon Insiste” delivered its best performance in its final month, averaging nearly 1.3 million total viewers (persons 2+) and 638,000 adults 18-49 for the month, a +23% and +29% increase, respectively, over the prior month's delivery./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">“Flor Salvaje” increased the Monday through Friday prime 9pm hour delivery by double-digits compared to the November 2010 delivery in the time period, averaging almost 1.2 million total viewers (persons 2+) (+25%) and 662,000 adults 18-49 (+22%)./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">With nearly 1.4 million viewers in November 2011, “La Casa de al Lado” increased the total viewers (persons 2+) delivery in the Monday through Friday prime 10pm hour by +60% compared to last year./////********//////******="text-align: justify;">/////********//////******="font-size: 14px;">“Futbol Estelar” featuring Chivas vs. Queretaro on Saturday, November 26 averaged more than 1.7 million total viewers (persons 2+) and just over 1.1 million adults 18-49. The game led Telemundo to rank as the #1 Spanish-language broadcast network in primetime on Saturday night among adults 18-34, men 18-49 and men 18-34. The match was the highest-rated Fútbol Liga Mexicana (FLM) quarterfinal match in Telemundo's history.
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Source: The Nielsen Company, NPM, Live+SD, 10/31/11-11/27/11 vs. 11/1/10-11/28/10.
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