Publicado: 10-22-2012 10:09 PM
Mini is making a splash with its new model - a floating car.
The auto manufacturer turned heads in Cambridge, Massachusetts, over the weekend when it tested its buoyant special edition Mini on the Charles River.
The convertible boat, which is powered by a 6hp outboard motor, is a fiberglass version of a 2004 Mini hard-top.
Publicado: 10-22-2012 10:10 PM
The fibreglass car was created from a mold and then mounted to a boat hull.
It was then decked out with all the usual Mini accessories, including wheels, tyres, headlights, badge, steering wheel and grille.
It was built as part of Mini USA's annual Motor-Tober activities, when the firm dedicates the month of October to celebrate all that is fun about its brand.
10-22-2012 10:12 PM - editado 10-22-2012 10:12 PM
This year's program is called the Not Normal Sales Event, and this one-of-a-kind boat was the Mini USA Eastern Region's interpretation of 'Not Normal'.
Tom Salkowsky, Mini USA's marketing manager, said: 'We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the Mini community and demonstrate why it's an exciting brand family to be part of.
'The Mini USA Eastern Region has created the perfect example of what the Motor-Tober Not Normal Sales Event is all about with the Mini convertible boat.'