The Mexico Ministry of Tourism and the Mexico Tourism Board reported that as a result of the promotional strategies implemented in international markets, Mexico remains the top travel destination for the U.S. market; in the second quarter of the year. In addition, the intent of North Americans to travel to Mexico grew 5.3 percent compared to the same period in 2011.
The Governing Board of the Mexico Tourism Board, the Secretary of Tourism and Director General of the Board, Secretary Gloria Guevara, explained that in the period January to July 2012, the number of international tourists (those which travel to Mexico, stay at least one night, and cross the border) increased by 4.1 percent with respect to the same period the prior year.
Before representatives of the tourism business sector including travel agencies, hotels, restaurants, developers, trucking and air travel, as well as the Secretaries of Tourism of Mexico’s states and federal authorities, Secretary Guevara noted that the spending of international visitors has increased by 7.2 percent during this period, indicating that not only did Mexico receive a great number of tourists, but also an increased economic impact.
Visitor arrivals by air to Mexico during the period January to August 2012 increased 6.1 percent with respect to 2011, 4.9 percent compared to 2010 and 11.7 percent compared to 2008.
As a result of market diversification strategies, the period January to August registered an increase in the arrival of international visitors of 143 nationalities, among them Russia with 85 percent, Brazil with 51.5 percent, Venezuela with 45.6 percent,Argentina with 27.3 percent and China 27.2 percent, among others.
Secretary Guevara said that the performance of the country’s 70 principal tourist centers in terms of average occupied rooms reported positive figures; average hotel occupancy has grown for 17 consecutive months, and has already exceeded that of 2008.
Drawing upon the success of promotional initiatives, in the period January to September of this year, the average number of occupied rooms has grown by 8.5 percent and hotel occupancy has increased four percentage points in the destinations of the Mayan World.
Rodolfo Lopez-Negrete, Deputy Director General of the Mexico Tourism Board, said that during the second quarter of 2012, the intent to travel to Mexico in the North American market increased by 5.3 percentage points, with respect to the same period the prior year.
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